Over 20 years of SEO experience: hands-on strategies, current developments and concrete guides for more visibility on Google.
Google Ads is adding channel prioritization and budget allocation. What the new settings do, where their limits are and what changes in February 2027.
Since July 1, 2026, Google may write ads and destinations for you, but the duty to review them stays with you. What that means.
Since June 1, 2026, Google Ads paces scheduled campaigns toward the monthly cap. What changed, real account data, and how to adjust.
Brand mentions are a key ranking factor for Google and AI search in 2026. How to strengthen your visibility for the long term.
What Common Crawl is, how it trains AI models, and how to control AI use of your website data with robots.txt and the GDPR.
Learn SEO, Google Ads, and AI in marketing in practical FachTaG Akademie seminars. As an instructor, I teach skills you can apply at once.
“Thanks to Christian, we massively increased our search engine visibility. Professional, transparent, and always available.”
Matthias Krach
Bochum, Germany
This blog is not a reference book for SEO definitions — that is what the glossary with more than 450 terms is for. Instead, you will find articles that come straight out of my daily SEO work: What actually works in 2026? Which strategies deliver measurable results? Where are companies wasting their budget?
Every industry has its own challenges in search engine optimization. My articles on SEO for tradespeople, SEO for doctors and SEO for small businesses show sector-specific strategies that work. You will find more sectors on my industry pages.
For local businesses, visibility on Google Maps and in local search is decisive. In the article Improve Google Maps ranking I explain the three central ranking factors and the concrete steps to take. The article Local SEO tips goes deeper into on-site and off-site signals for local visibility.
Just getting started with SEO? The SEO checklist 2026 gives you 25 concrete points to work through. The article What does SEO cost? provides a transparent overview of prices and billing models. And if you are wondering whether you can do SEO yourself — I have an honest assessment for that as well.
Want to do more than read about SEO and learn it under professional guidance? As a lecturer for the FachTaG Akademie I run hands-on seminars on SEO, Google Ads and AI in marketing (in German). The content of this blog forms the basis for my training sessions — from the beginner workshop to the intensive seminar for advanced participants.
Let's find out together how your website can gain more visibility. Free consultation — no obligation, personal.
About the author
Christian SynoradzkiDigital Marketing Expert
More than 20 years of experience in digital marketing. Fair hourly rate, no long-term contract, one direct point of contact.
