Grounding Page

A grounding page is a machine-readable fact sheet about a company that serves as the central knowledge source for AI systems.

What Is a Grounding Page?

When ChatGPT, Gemini, or Perplexity output incorrect information about your business, they typically lack a reliable knowledge source. A grounding page closes exactly this gap and gives AI systems a clear reference with verifiable facts. For your GEO strategy, it is one of the most effective levers for improving the accuracy of AI answers about your brand.

A grounding page is a page on your website specifically optimized for AI systems that compactly and machine-readably summarizes all key facts about your company. It serves as a central knowledge source that AI models can rely on for source grounding — a kind of “single source of truth” for everything AI should know about you.

An effective grounding page contains: company name and legal form, founding year, location, core services, unique selling points, key metrics, certifications, and contact details. All of that in clear, structured form — short paragraphs, lists, definitions. It is complemented by schema markup of type Organization or LocalBusiness, which additionally makes the information machine-readable.

The grounding page differs from a standard “About” page through its focus on facts rather than storytelling. While your “About” page should appeal emotionally to human visitors, the grounding page is a fact depot for AI systems. You can also combine both approaches: a well-structured “About” page with high fact density and clean schema markup serves both purposes. What matters most is that all information is current, correct, and consistent with your other digital presences.